Reputation
Realizing Value from the Corporate Image.
Charles J. Fombrun.
The Advice Business
Essential Tools and Models for Management Consulting.
Charles J. Fombrun.
Essentials of Corporate Communication
Cees B. M. Van Riel, and Charles J. Fombrun.
Corporate Branding
Purpose/People/Process
Majken Schultz, Yun Mi Antorini, and Fabian F. Csaba.
Corporate Reputation and the News Media
Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets Craig E. Carroll.
Guide to Media Relations
(Guide to Business
Communication Series)
Irv Schenkler and Tony Herrling.
Fame & Fortune
Charles J. Fombrum and Cees B.M. van Riel.
Digital Strategies for Powerful Corporate Communications
Paul A. Argenti, Courtney M. Barnes.
Charles J. Fombrun.
Corporate Communication
Paul A. Argenti.
Taking Brand Initiative
How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Majken Schultz and Mary
Jo Hatch.
The Power of Corporate Communication
Crafting the Voice and Image of Your Business.
Paul Argenti and Janis Forman.
Setting Global Standards
S. Prakash Sethi.