Reputation
Realizing Value from the Corporate Image.
Charles J. Fombrun

Essentials of Corporate Communication
Cees B. M. Van Riel, and Charles J. Fombrun.

Corporate Reputation and the News Media
Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets Craig E. Carroll.

Fame & Fortune
Charles J. Fombrum and Cees B.M. van Riel

Corporate Communication
Paul A. Argenti

The Power of Corporate Communication
Crafting the Voice and Image of Your Business.
Paul Argenti and Janis Forman

The Advice Business
Essential Tools and Models for Management Consulting.
Charles J. Fombrun

Corporate Branding
Purpose/People/Process
Majken Schultz, Yun Mi Antorini, and Fabian F. Csaba

Guide to Media Relations
(Guide to Business
Communication Series)
Irv Schenkler and Tony Herrling

Digital Strategies for Powerful Corporate Communications
Paul A. Argenti, Courtney M. Barnes.
Charles J. Fombrun

Taking Brand Initiative
How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Majken Schultz and Mary
Jo Hatch

Setting Global Standards
S. Prakash Sethi

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